Last updated: December 31, 2021, Inc. (“Thalus”, “we”, “us” or “our”) respects the privacy of our users (“user”, “you”, or “your”). This Policy applies to information we collect when you use our websites, and all subdomains of ,our browser extension, or any other media form, media channel, forums, mobile website, or mobile application related or connected thereto provided or officially sponsored by (collectively, the “Services”)

Our belief is that any personal information provided to us by you is just that: personal and private. This Privacy Policy (“Privacy Policy”, “Policy”), explains how we collect, use, disclose, and safeguard your information when you use our Services, and your rights under applicable law. Please read this Privacy Policy carefully.


Any internet user may encounter Aura-powered ads on the websites of Aura Publishers. Those ads are designed to not collect and/or reveal any personal data to Aura or to third parties. To implement targeting, Aura uses contextual targeting, which does not rely on prior knowledge of the user, but instead relies on the context of the page.

Aura ads are compliant with the EFF Do Not Track policy which can be found here:
DNT Policy.


Aura may collect the following information from Advertising Parties during the use of the Platform:
  • Personal Data: Email
  • Purposes Registration and account creation when a User chooses email registration
  • Legal Basis: The data subject has given consent to the processing of his or her personal data for one or more specific purposes;
  • Retention Period: Until withdrawal of the consent

By providing their email address during the registration process, User agree to receive promotional and marketing information regarding the Aura Platform and services.Your rights include but are not limited to: request correction of any collected information via the Aura Website, request deletion of personal data collected via the Aura Website, receive information from Aura about the methods of collection, storage details, opting out of marketing emails, etc. The collection and storage of the above-mentioned personal data are fully compliant with the requirements set out in the General Data Protection Regulation (GDPR). Publisher website host names will be made public to advertisers and may be used in Aura marketing materials, including a page listing publishers who have signed up for the Aura platform. Advertisers’ ad units/creatives will be made public to Publishers who are platform users, and can be displayed on the Aura Explorer.

Please bear in mind that Aura is not designed to submit any personal data to the blockchain. However, if any data/information, personal or otherwise, be written to the blockchain, it cannot be amended, corrected or deleted. Aura shall not be held liable in any way for the collection of the Privacy Policy 3 information on the blockchain.

In case of personal data breach, We will undertake every possible action in an appropriate and timely manner, to avoid any material or non-material damage to Aura Users. Breaches in the security may include identity theft, identity fraud, limitation of rights, unauthorized access to your account, loss of confidentiality of personal data, etc. As soon as Aura becomes aware of the breach, Aura Users and the competent authorities will be notified immediately. Aura Users may be asked to follow certain instructions for prevention of breaches.

We may elect to transfer Aura Users’ Personal Information to third parties under special circumstances:

  1. to comply with a legal requirement, judicial proceeding, court order, or legal process served on Aura or its affiliates,
  2. to investigate a possible crime, such as fraud or identity theft;
  3. to Public Authorities in accordance with their legal obligation for the exercise of their official mission, such as tax and customs authorities, financial investigation units, independent administrative authorities, or financial market authorities responsible for supervision of securities markets;
  4. in connection with the sale, purchase, business transition under any form, merger, dissolution, reorganization, liquidation of Aura; We may have to disclose the information You have given us to the successor, who is part of the transition,
  5. when we believe it is necessary to protect the rights, property, or safety of Aura or other persons, or
  6. as otherwise required or permitted by law, including any contractual obligations of Aura.

Your communications with us

You may choose to contact us by email or through our Services for a variety of purposes such as product or company inquiries, customer support inquiries and sales requests. When you do this, we collect any information you voluntarily submit to us, such as your first and last name, email address, phone number, job title and company name. We may also provide the opportunity to register for events or conferences, order or request white papers, or participate in online surveys. It is completely up to you to choose whether or not you want to provide it.

General device data

Whenever you access or interact with our Services, we don’t collect any personally identifiable data, differential privacy is applied on the data points to ensure that the privacy of the data is preserved.

How long do we keep your data?

We only process and keep any personal data that you share with us for as long as needed to achieve the purpose of storage, as long as consent is maintained, or as long as is granted by laws or regulations we are subject to. The exact length of time we keep personal data depends on the respective statutory retention period for that type of information. After that period of time passes, or if storage of personal data is not applicable, personal data is routinely blocked, deleted or erased.

Third-party Sites

Our Services may contain links to third-party websites and applications of interest, including advertisements, affiliate links and external services, that may or may not be connected with us.

Additionally, some of our Services may use framing techniques to serve content to or from our partners while preserving the look and feel of our Services. Once you have used these links, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party websites, we encourage Additionally, some of our Services may use framing techniques to serve content to or from our partners while preserving the look and feel of our Services. Once you have used these links, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party websites, we encourage

How does Thalus protect my information?

Thalus takes reasonable administrative, technical and physical security measures to help protect your personal data from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. We follow generally accepted standards to protect the personal data submitted to us, both during transmission and once it is received, taking into account the nature of such data and the risks involved in processing, and comply with applicable laws and regulations.While we have taken reasonable steps to secure the personal data you provide to us, please be aware that no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal data via our Services.If you have any questions about security or any reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please contact us at

Policy for Minors

We do not knowingly solicit information from or market to children under the age of thirteen (13). By using the Services, you represent that you are at least 13 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 13 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records, except where we are required to retain it under applicable law. If you are a parent or guardian and believe we have collected from your child under age 13, please contact us with the information below.

Our Services and products are not intended for, nor designed to attract individuals under the age of thirteen (13). Permission does not knowingly collect personally identifiable information from any person under the age of thirteen (13).

Notice to All Non-US Residents

Our servers are located in the US. If you are located outside of the US, please be aware that any information provided to us, including personal information, may be transferred from your country of origin to the US. We endeavor to protect all personal information consistent with the requirements of applicable laws

Changes to This Policy

If we make material changes, we will notify you by revising the date at the top of the Policy, and where required by law, we may provide you with more prominent notice (such as adding a statement to our homepage or sending you an email notification). We encourage you to review the Policy whenever you access the Services to stay informed about our information practices and the ways you can help protect your privacy.

How Can You Contact Us About This Policy

If you have any questions or comments about this privacy policy or the manner in which we or our foreign-based or domestic service providers treat your personal information, or to request access to our collection of your personal information, please contact us at: